In addition to the font design category, Founder Award 11 set a font application category (brand, poster, book, packaging and animation) this year. In this way, emphasize the importance of typefaces or fonts in design works.  Gothic and Mincho fonts are widely used in today’s graphic design with the advent of typography and recognition. In comparison, creative fonts with distinctive features are being disregarded. We tried to break the rigidity and explore the possibilities of these minor roles.  We redesigned several FounderType fonts using competition info as text. These graphics show different features brought by fonts.  We hope they can be enjoyed as patterns besides purely read as text.  With “blind box” as a concept, these patterns are made into various gifts and randomly presented to designers who might concern this competition. We are looking forward to everyone could handle them and like them.

AD: Du Xiao  SD:Kazuhiro Yamanaka  D: Du Xiao, Xu Xinjuan