Shaolin Kung Fu Font

Shaolin Temple has collaborated with Foundertype to launch Shaolin Kungfu Font. This is a series of preview posters before the official font release. We find an inherent link between Kung Fu and font, the movement of strength.

AD,D: Du Xiao  


Lamdre is a contemporary plant-based fine dining restaurant. We tried to avoid stereotypical visual expression but pursued a consistent identity to provide more delicate and immersive experiences to the diners. The mark combines the characters “兰” and “斎” into an iconic seal, which shows the iconography of Chinese characters.

AD,D : Du Xiao


INIKIN is volcanic mineral water launched by Yili. For this daily consumer project, we needed to improve the product's identification by design methods while balancing manufacturing costs and efficiency, logistic rationality, and many other factors.
To convey the vitality of mineral-rich water, we used a geometric expression of volcanic rocks. When the bottled water receives light, it repeats complex glittering and irregular reflections inside and outside the bottle. It allows the unique nature of this volcanic mineral water to be delivered visually and tactilely.
All details focus on the consistency and simplicity of the design language. The label area is minimized to show more of the bottle's structure. The brand's logotype and the graphics continue with the iconic triangular elements of the bottle shape. To express the water gloss, we added a layer of graphics pattern on the label using UV coating.
In contrast to the conventional streamlined design, INIKIN's package stands out for its unique geometric design in the bottled water category.

AD: Du Xiao  SD: Kazuhiro Yamanaka  D: Du Xiao, Xu Xinjuan 

Founder Award 11

In addition to the font design category, Founder Award 11 set a font application category (brand, poster, book, packaging and animation) this year. In this way, emphasize the importance of typefaces or fonts in design works.  Gothic and Mincho fonts are widely used in today’s graphic design with the advent of typography and recognition. In comparison, creative fonts with distinctive features are being disregarded. We tried to break the rigidity and explore the possibilities of these minor roles.  We redesigned several FounderType fonts using competition info as text. These graphics show different features brought by fonts.  We hope they can be enjoyed as patterns besides purely read as text.  With “blind box” as a concept, these patterns are made into various gifts and randomly presented to designers who might concern this competition. We are looking forward to everyone could handle them and like them.

AD: Du Xiao  D: Du Xiao, Huang Weijie